CRED and Kunal Shah: From Credit Card Bills to WhatsApp CEO – The Untold Fintech Story Kunal Shah has done it twice. Once, he sold FreeCharge to Snapdeal for roughly Rs 2,800 crore in 2015. And again, in June 2026, when Meta invested $900 million in his fintech company CRED and handed him the global leadership of WhatsApp. This is not a story about luck. It is a story about a man who built two of India's most important fintech businesses by studying one thing obsessively: how people behave with money. CRED , the Bengaluru-based platform that rewards users for paying credit card bills on time , has had a journey full of scepticism, billion-dollar valuations, write-downs, and a dramatic comeback. If you want to understand what is happening with CRED right now, you need to start from the very beginning. Who Is Kunal Shah – The Mind Behind CRED Born in 1979 in Mumbai, Kunal Shah did not follow a conventional path. He studied philosophy at Wilson College, enrolled in an MBA at NMIMS, ...
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